MDNA is a framework that combines principles of intrinsic motivation and social DNA for transformation. MDNA starts with an assessment that identifies Motivational Value Systems (MVS) delivered through MDNA Cloud, a proprietary analytics and engagement software platform.

MDNA is currently utilized in industries such as HR, management consulting, brand strategy, leadership training, and executive coaching.

Your “Motivational DNA”

At the core, MDNA is comprised of seven “gifts.” We call them gifts to indicate how and what an individual is intrinsically motivated to give to the world. The basic MDNA assessment is free.

The MDNA Institute

We are a non-profit social business and leadership training think-tank for human purpose, passion and potential. We are supported by a network of thought leaders and entrepreneurs from a wide range of industries from management consulting to leadership development, human resources, entertainment, brand strategy, and non-profit.

http://www.mdnai.org/